The real estate industry is evolving rapidly, and technology is at the forefront of this transformation. From AI-driven property management to digital marketing automation, real estate business owners who embrace tech innovations gain a competitive edge, attract more clients, and close deals faster. If you’re in the real estate business, here’s how you can leverage technology to scale and dominate the market.
1. Enhancing Property Listings with Virtual Tours
Traditional property viewings limit your audience to those who can physically visit. With 3D virtual tours and augmented reality (AR), potential buyers can explore properties from anywhere in the world, reducing the time spent on physical showings and increasing engagement with serious buyers.
Case Study: Landpay.
Chigisoft built Landpay’s real estate savings & investment platform, making property ownership accessible to more people. The platform allows users to invest in real estate incrementally, making it easier for a wider audience to own property.
2. Automating Lead Generation and Customer Relationship Management (CRM)
Managing leads manually can be overwhelming. CRM platforms like DUMO, HubSpot, Salesforce, and Zoho automate lead capturing, follow-ups, and customer engagement, ensuring no potential client falls through the cracks. Automated email marketing and chatbots can also help nurture leads 24/7.
Case Study: Hush Homes & Velox Chigisoft developed DUMO®, a smart system for managing real estate operations for Hush Homes and Velox. This system automates property management, client relations, and transaction tracking, improving overall efficiency and user experience.
3. Optimizing Digital Marketing for More Visibility
Real estate buyers start their property search online. Leveraging SEO, social media ads, Google Ads, and content marketing can increase your brand’s visibility. Video marketing, particularly on YouTube and TikTok, has proven to drive higher engagement and conversions.
A well-executed digital marketing strategy helps real estate businesses reach the right audience, increase leads, and convert potential buyers more effectively. This includes consistently publishing high-value content, engaging potential clients through targeted email marketing campaigns, and leveraging analytics to refine marketing efforts. Additionally, utilizing AI-powered tools can help personalize marketing messages, ensuring that the right properties are showcased to the right audience at the right time. The combination of content strategy, paid advertisements, and automated lead nurturing can dramatically improve a real estate company’s ability to convert online traffic into actual buyers.
Our Branding Agency, Vuche Studio has been responsible for Digital Strategy development and Marketing for the brands we work with
4. Building a Strong Online Presence with a Tech-Optimized Website
A website that’s fast, mobile-friendly, and integrated with AI chatbots and listing automation enhances credibility and client engagement. Integrating a booking system for property viewings can further streamline the sales process.
Case Study: Majescity.ng
Chigisoft developed high-performance websites for Majescity, ensuring seamless property listings and client engagement. Their improved digital presence increased online inquiries and streamlined customer interactions.
5. Exploring PropTech Innovations
The rise of PropTech (Property Technology) has introduced solutions like AI-driven property recommendations, IoT-enabled smart homes, and digital mortgage processing. Staying ahead with these innovations keeps your business relevant and competitive.
Final Thoughts
At Chigisoft, we’ve partnered with Landpay, Hush Homes, Velox, Majescity and lots more, building tools that drive real estate investments, automate property & client management, and improve digital visibility.
✅ We built Landpay’s real estate savings & investment platform, making property ownership accessible to more people.
✅ We developed Hush Homes’, Majescity‘ & Velox’s websites and implemented DUMO®, a smart system for managing real estate operations.
Whether you need a customized CRM, a high-performance website, or a digital marketing strategy that drives results, our tech-driven solutions are designed to take your business to the next level.
Ready to scale your real estate business with technology? Contact Chigisoft today and let’s build something transformative!
