What are the key qualities of a good affiliate marketing platform? Positive feedback, monitoring resources, connections, and simple partner supervision are easily recognizable solutions, but what more can be considered? There are definitely some lesser-known features that are worth delving into.
In this article, we have discussed the key features to consider in choosing an affiliate platform. We bring attention to 8 often overlooked features that will provide additional factors to consider while exploring affiliate marketing platforms or maximizing your current platform.
1. Simple Setup
Starting with affiliate marketing can be frustrating when dealing with a complex platform setup. Platforms that enable you to start easily can have a significant impact on your workflow, momentum, and confidence, leading to faster growth in the long run. For instance, features such as well-written documentation and pre-set affiliate registration forms simplify the process of getting started immediately. Emphasizing easy setup indicates that the platform values the user experience.
2. Tracking Direct Links
This involves enabling affiliates to promote your products to a larger audience by linking directly to your site, even without using traditional affiliate links. Considering the prevalence of fraud and unethical practices online, it is understandable for individuals to approach affiliate links with caution or hesitation, leading some to avoid them completely.
By utilizing direct link tracking, you can overcome this obstacle and assist your affiliates in reaching potential customers who may not interact with your promotions otherwise. It can also help build trust and create a feeling of openness among your partners, their followers, and your brand.
3. Automatic Payout
It is not surprising that automation simplifies the management of various operations, such as affiliate programs. Therefore, for sending commissions on a regular basis (such as monthly), automated payments can be very beneficial. Reduced effort on your part, and dependable payments for your affiliates – a win-win situation for everyone.
4. Individual Communication Channels
Having a good line of direct communication between your affiliates and affiliate manager (where applicable) is a key method to empower affiliates and ensure they feel fully supported. Effective affiliate marketing platforms typically offer a ticketing system or another form of direct communication for affiliates to reach out to someone, whether it be an affiliate manager or another contact person.
5. Tiered Commission Rate
In affiliate marketing, incentives play a crucial role in motivating individuals. Tools such as different commission rates based on performance levels offer effective methods to compensate your affiliates for reaching sales targets, boosting their performance, or hitting loyalty milestones. Individuals are typically more driven when they have specific objectives and incentives to strive for!
6. Customization
The capacity to customize and personalize the affiliate experience is an important attribute that may not receive much attention. You might be interested in developing a modern and welcoming affiliate platform that keeps your affiliates interested, or personalizing emails for different affiliate groups according to seasonal or niche-specific promotions, for instance.
In any situation, customization provides opportunities and versatility to tailor your affiliate platform to your chosen strategies, your affiliates’ requirements, and your brand. Certain platforms are more favorable towards customization compared to others; for example, plugins with add-ons and support for custom development are typically created with customization as a primary focus.
7. Manual Affiliates Acceptance
Having the right team is essential for the success of your affiliate platform. It is crucial to ensure that affiliates are well-suited to your program. At certain times, you might prefer to manually authorize affiliate accounts to prevent spam and fraud or eliminate affiliates that are not aligned with your brand or objectives. It is important to emphasize that the ability to manually approve affiliates is a more crucial feature than it appears at first glance!
8. Endless Affiliates And Creators
Certain affiliate marketing platforms set restrictions on the number of affiliates and affiliate creatives allowed. These types of constraints may hamper your progress and hinder your capacity to adequately provide your associates with the necessary resources for success.
The top affiliate marketing platforms are the ones that offer endless affiliates and creatives, giving you the freedom to experiment with new strategies, broaden your creatives, and grow your affiliate program without any limits or getting stuck in one place.
Priorities Are What Matters
Naturally, priorities may differ among publishers, but we believe these features deserve some extra attention! The significance of tracking and measuring tools for your affiliate platform and other crucial features is evident. Definitely, the impact of these often overlooked features on your affiliates’ satisfaction, productivity, and revenue will surprise you.
Thinking about creating your own affiliate marketing platform? Try out Chigisoft today! Our latest e-commerce product, Breadwave, has empowered thousands of affiliates and digital creators. Let’s create a successful solution for your business, just like we did for Breadwave! Schedule a free session now and begin creating your tailored solution.
